<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:georss='http://www.georss.org/georss' xmlns:gd='http://schemas.google.com/g/2005' xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-5250089427601463004</id><updated>2012-02-17T02:38:00.904+09:00</updated><category term='번역'/><category term='수술로봇'/><category term='기술동향'/><category term='로봇'/><category term='수술'/><category term='의학'/><category term='외과수술'/><category term='TED'/><category term='최신기술'/><category term='미래'/><category term='IT'/><title type='text'>지혜의 블로그</title><subtitle type='html'>banya는 산스크리트어로 '지혜'를 뜻합니다. 영어 공부 및 최신 기술관련 정보 습득 및 배포를 위해 TED 번역 관련 자료가 올라갑니다.</subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://banya-textcube.blogspot.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/5250089427601463004/posts/default?max-results=100'/><link rel='alternate' type='text/html' href='http://banya-textcube.blogspot.com/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><author><name>mahabanya</name><uri>http://www.blogger.com/profile/05513195199864252549</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://4.bp.blogspot.com/_U3bednOu2uw/TRWHrHH0T8I/AAAAAAAAdCk/b4NT1HNd3ug/S220/me.jpg'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>4</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>100</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-5250089427601463004.post-2700003843120381732</id><published>2009-10-23T05:29:00.000+09:00</published><updated>2010-12-21T01:32:20.919+09:00</updated><title type='text'>웨이브 테스트 1</title><content type='html'>&lt;div id="wave" style="width: 560px; height: 420px"&gt;&lt;/div&gt;&lt;script  type="text/javascript"  src="http://wave-api.appspot.com/public/embed.js"&gt;&lt;/script&gt;&lt;script type="text/javascript"&gt;  var wave =    new WavePanel('https://wave.google.com/wave/');  wave.setUIConfig('white', 'black', 'Arial', '13px');  wave.loadWave('googlewave.com!w+vXk7Yl1kC');  wave.init(document.getElementById('wave'));&lt;/script&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5250089427601463004-2700003843120381732?l=banya-textcube.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://banya-textcube.blogspot.com/feeds/2700003843120381732/comments/default' title='댓글'/><link rel='replies' type='text/html' href='http://banya-textcube.blogspot.com/2009/10/%EC%9B%A8%EC%9D%B4%EB%B8%8C-%ED%85%8C%EC%8A%A4%ED%8A%B8-1.html#comment-form' title='1개의 덧글'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/5250089427601463004/posts/default/2700003843120381732'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/5250089427601463004/posts/default/2700003843120381732'/><link rel='alternate' type='text/html' href='http://banya-textcube.blogspot.com/2009/10/%EC%9B%A8%EC%9D%B4%EB%B8%8C-%ED%85%8C%EC%8A%A4%ED%8A%B8-1.html' title='웨이브 테스트 1'/><author><name>mahabanya</name><uri>http://www.blogger.com/profile/05513195199864252549</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://4.bp.blogspot.com/_U3bednOu2uw/TRWHrHH0T8I/AAAAAAAAdCk/b4NT1HNd3ug/S220/me.jpg'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-5250089427601463004.post-285327935794776383</id><published>2009-09-15T22:11:00.000+09:00</published><updated>2010-12-21T01:32:16.009+09:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='로봇'/><category scheme='http://www.blogger.com/atom/ns#' term='기술동향'/><category scheme='http://www.blogger.com/atom/ns#' term='최신기술'/><category scheme='http://www.blogger.com/atom/ns#' term='수술'/><category scheme='http://www.blogger.com/atom/ns#' term='TED'/><category scheme='http://www.blogger.com/atom/ns#' term='의학'/><category scheme='http://www.blogger.com/atom/ns#' term='IT'/><category scheme='http://www.blogger.com/atom/ns#' term='번역'/><category scheme='http://www.blogger.com/atom/ns#' term='외과수술'/><category scheme='http://www.blogger.com/atom/ns#' term='수술로봇'/><category scheme='http://www.blogger.com/atom/ns#' term='미래'/><title type='text'>Catherine Mohr: Surgery's past, present and robotic future</title><content type='html'>&lt;div&gt;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html"&gt;http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html&lt;/a&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;div style="text-align: center; clear: both;"&gt;&lt;object width="446" height="326"&gt;&lt;param name="movie" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf"&gt;&lt;/param&gt;&lt;param name="allowFullScreen" value="true" /&gt;&lt;param name="wmode" value="transparent"&gt;&lt;/param&gt;&lt;param name="bgColor" value="#ffffff"&gt;&lt;/param&gt; &lt;param name="flashvars" value="vu=http://video.ted.com/talks/dynamic/CatherineMohr_2009-medium.flv&amp;amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/CatherineMohr-2009.embed_thumbnail.jpg&amp;amp;vw=432&amp;amp;vh=240&amp;amp;ap=0&amp;amp;ti=580&amp;amp;introDuration=16500&amp;amp;adDuration=4000&amp;amp;postAdDuration=2000&amp;amp;adKeys=talk=catherine_mohr_surgery_s_past_present_and_robotic_futur;year=2009;theme=medicine_without_borders;theme=what_s_next_in_tech;theme=speaking_at_ted2009;event=TED2009;" /&gt;&lt;embed src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" pluginspace="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" wmode="transparent" bgColor="#ffffff" width="446" height="326" allowFullScreen="true" flashvars="vu=http://video.ted.com/talks/dynamic/CatherineMohr_2009-medium.flv&amp;amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/CatherineMohr-2009.embed_thumbnail.jpg&amp;amp;vw=432&amp;amp;vh=240&amp;amp;ap=0&amp;amp;ti=580&amp;amp;introDuration=16500&amp;amp;adDuration=4000&amp;amp;postAdDuration=2000&amp;amp;adKeys=talk=catherine_mohr_surgery_s_past_present_and_robotic_futur;year=2009;theme=medicine_without_borders;theme=what_s_next_in_tech;theme=speaking_at_ted2009;event=TED2009;"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;/div&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-family: arial, helvetica, sans-serif; font-size: 10px; line-height: normal; "&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;span class="Apple-style-span" style="font-family: dotum, AppleGothic, Arial, Tahoma, Verdana, sans-serif; line-height: 18px; color: rgb(150, 137, 115); "&gt;A talk about surgical robots is also a talk about surgery. &lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;수술에 사용하는 로봇에 관한 이야기는 수술 그 자체에 대한 이야기이기도 합니다.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;And while I've tried to make my images not too graphic, keep in mind that surgeons have a different relationship with blood than normal people do. &lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;그래서, 여러분들에게 보여드리는 이러한 이미지들을 너무 생생하게 보여주지 않기 위해 노력하겠지만, 외과의들이 ‘피, 혈액’에 대해 보통사람들과는 다르게 여긴다는 것은 기억하시기 바랍니다.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;Because after all, what a surgeon does to a patient, if it were done without consent, would be a felony. &lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;왜냐하면, 외과의들이 환자에게 충분한 설명을 하지 않는 것은 중죄이기 때문입니다.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;Surgeons are the tailors, the plumbers, the carpenters, some would say the butchers of the medical world. &lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;외과 의사들은 재단사이기도 하고, 배관공이기도 하고, 목수이기도 하며, 의학계의 몇몇 사람들은 외과 의사들을 도살자(푸줏간에서 일하는)라고 말하기도 합니다.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;Cutting, reshaping, reforming, bypassing, fixing. But you need to talk about surgical instruments and the evolution of surgical technology together.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;(그들은)자르기, 재단하기, 다시 만들기, 우회하기, 고치기 등등(을 합니다). 이에 오늘 당신과 함께 외과 수술 기구와 수술 기술의 진화(발전)에 대해 이야기하고자 합니다.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;So in order to give you some kind of a perspective of where we are right now with surgical robots, and where we're going to be going in the future, &lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;여러분들에게 현재 우리 외과적 로봇 기술의 위치와, 향후 미래에 어떻게 나아가야 할 지에 대한 몇몇 전망을 알려드리기 위해,&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;I want to give you a little bit of perspective of how we got to this point. &lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;저는 여러분들에게 어떻게 외과가 지금까지 도달하게 되었는지에 대한 이야기를 간략히 하고자 합니다.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;How we even came to believe that surgery was OK, that this was something that was possible to do, that this kind of cutting and reforming was OK.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;어떻게 이러한 자르고, 다시 만들고 하는 것이 괜찮다고 될 수 있었는지, 어떻게 이것이 가능하게 되었는지, 수술이 이루어지게 되었는지에 대해서요.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;(이 부분은 어렵습니다..T.T)&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;So, a little bit of perspective -- about 10,000 years of perspective. &lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;긴 관점에서 말입니다..10,000년여 간의 긴 관점에서 보겠습니다.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;This is a trephanated skull. &lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;이것은 천두술이 시행된 두개골입니다.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;And trephanation is simply just cutting a hole in the skull. &lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;천두술이란 간단히 두개골을 잘라서 구멍을 내는 것입니다.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;And many, many hundreds of skulls like this have been found in archaeological sites all over the world, dating back five to 10 thousand years.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;그리고, 많은, 아주 많은 이와 같은 두개골들이 전 세계의 5000년에서 10000년 전의 고고학 유적지에서 발견되고 있습니다.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;Five to 10 thousand years! Now imagine this. &lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;5천년전에서 만년전이라니요! 상상해보세요.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;You are a healer in a Stone Age village. &lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;여러분이 신석기 시대의 의사라고 생각해봅시다.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;And you have some guy that you're not quite sure what's wrong with him (Oliver Sacks is going to be born way in the future). &lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;그리고, 질병의 원인이 무엇인지 알 수 없는 그런 환자가 왔다고 합시다.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;He's got some seizure disorder. &lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;그는 간질을 앓고 있습니다.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;And you don't understand this. &lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;그리고 당신은 이 질병에 대해 아는 것이 없습니다.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;But you think to yourself, "I'm not quite sure what's wrong with this guy. But maybe if I cut a hole in his head I can fix it." &lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;하지만, 당신은 아마 혼자 이렇게 생각할 겁니다. “도대체 뭐가 문젠지 알 수 없구만..하지만, 아마 내가 저 환자의 두개골에 구멍을 내면 아마 고칠 수 있을거야”&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;(Laughter)&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;(웃음)&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;Now that is surgical thinking.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;자..이런 것이 외과적 사고방식입니다.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;Now we've got the dawn of interventional surgery here. &lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;자..이제 우리는 중재적 수술의 시작기로 접어들었습니다.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;What is astonishing about this is even though we don't know really how much of this was intended to be religious, or how much of it was intended to be theraputic, what we can tell is that these patients lived! &lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;놀라운 사실은 이러한 행위가 종교적인 의미로, 혹은 치료적 행위로 이루어졌는지 알 수는 없지만, 확실한 것은 이 시술을 받은 환자들이 살아남았다는 것입니다!&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;Judging by the healing on the borders of these holes, they lived days, months, years following trephanation. &lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;천두술 시행 후 구멍의 가장자리를 살펴보건데, 천두술을 받은 사람들은 수일, 수개월 심지어는 수년까지 천두술 후에 생존해있었습니다.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;And so what we are seeing is evidence of a refined technique, that was being handed down over thousands and thousands of years, all over the world. &lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;그리고 지금 보여드린 방법은 검증된 수술적 방법으로서 수천년전부터 전세계적으로 이루어진 것입니다. &lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;This arose independently at sites everywhere, that had no communication to one another. &lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;이 기술은 전 세계에서 교류가 없는 서로 다른 집단에서도 각각 확인되고 있습니다.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;We really are seeing the dawn of interventional surgery.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;중재적 외과학의 시초라 할 수 있지요.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;Now we can fast forward many thousands of years into the Bronze Age and beyond. &lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;자 이제 현대쪽으로 수천년 더 와서 청동기와 그 이후를 보겠습니다.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;And we see new refined tools coming out. &lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;보시는 것처럼 새로운 수술 기구들이 등장했습니다.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;But surgeons in these eras are a little bit more conservative than their bold, trephanating ancestors. &lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;하지만, 이때의 외과 의사들은 천두술을 시행하던 그들의 대담한 선배들보다는 보수적인 편에 속했습니다.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;These guys confined their surgery to fairly superficial injuries.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;그들은 그들의 수술 기술을 얕은 상처에만 국한해서 사용했습니다.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;And surgeons were tradesmen, rather than physicians. &lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;그리고 당시의 외과의사들은 의사라기 보다는 공상(잡상인)에 가까웠습니다.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;This persisted all the way into and through the Renaissance.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;이런 현상은 르네상스까지 이어집니다.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;That may have saved the writers, But it didn't really save the surgeons terribly much. &lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;르네상스에 작가들은 구원을 받았을지 모르지만, 외과의사들에게는 정말 힘든때였습니다.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;They were still a mistrusted lot. Surgeons still had a bit of a PR problem. &lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;그들은 여전히 불신받았습니다. 외과 의사들의 광고문제도 있었습니다.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;Because the landscape was dominated by the itinerant barber surgeon. &lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;These were folks that traveled from village to village, town to town, doing surgery sort of as a form of performance art. &lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;외과 의사들은 마을에서 마을로, 도시에서 도시로 이동하는 사람들이었으며, 수술은 하나의 행위예술로 시행되었습니다.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;Because we were in the age before anesthesia, the agony of the patient is really as much of the public spectacle as the surgery itself.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;아직 마취가 가능하던 때가 아니었기 때문에 환자의 심한 고통은 수술 그 자체만큼이나 대중적인 관심거리였습니다.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;One of the most famous of these guys, Frere Jacques, shown here doing a lithotomy, which is the removal of the bladder stone, one of the most invasive surgeries they did at the time, had to take less than two minutes. &lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;(그림 보면서)여기 보이는 당시 가장 유명한 사람이던 Frere Jacques는 그 당시 가장 침습적인 수술인 방광의 돌을 제거하는방광결석제거술을 2분만에 시행하기도 했습니다.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;You had to have quite a flare for the dramatic, and be really, really quick.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;이는 정말 대단한 기술이고, 정말 정말 빠르게 수술을 한 것이랍니다.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;And so here you see him doing a lithotomy. &lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;여기 그가 방광결석 제거술을 하는 것을 볼 수 있습니다.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;And he is credited with doing over 4,000 of these public surgeries, wandering around in Europe.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;그는 전 유럽을 돌아다니면서 4000건 이상의 수술을 했습니다.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;Which is an astonishing number, when you think that surgery must have been a last resort.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;수술을 최후의 수단으로 생각할 때 정말 대단한 숫자입니다.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;I mean who would put themselves through that? &lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;제 말은 누가 그렇게 하겠느냐는 것 입니다.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;Until anesthesia, the absence of sensation.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;마취 없이 말입니다.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;With the demonstration of the Morton Ether Inhaler at the Mass. General in 1847, a whole new era of surgery was ushered in. &lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;Morton Ether 흡입기가 1847년 메사추세츠 종합병원에서 첫 시연을 하고 외과의 새로운 시대가 열립니다.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;Anesthesia gave surgeons the freedom to operate. &lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;마취는 외과 의사들이 자유로이 수술할 수 있도록 해 주었습니다..&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;Anesthesia gave them the freedom to experiment, to start to delve deeper into the body. This was truly a revolution in surgery.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;마취는 외과의들이 자유로이 실험하고, 체내로 깊이 파고들 수 있게 해 주었습니다. 이는 진정 외과학의 혁명이라 할 수 있습니다.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;But there was a pretty big problem with this. &lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;하지만, 아주 중요한 문제가 발생합니다.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;After these very long, painstaking operations, attempting to cure things they'd never been able to touch before, the patients died. &lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;치료를 위해 그들이 일찍이 하지 못했던 고통 없는 수술법으로 긴 시간의 수술은 가능했지만, 환자가 죽기시작했습니다.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;They died of massive infection. &lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;감염때문이었습니다.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;Surgery didn't hurt anymore, but it killed you pretty quickly. &lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;이제 수술은 더 이상 아프지 않게 되었지만, 환자들은 매우 빠르게 죽어갔습니다.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;And infection would continue to claim a majority of surgical patients until the next big revolution in surgery. Which was the aseptic technique.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;그리고 이러한 감염은 ‘수술법의 무균술이’라는 큰 변화의 출현에 큰 요구로 작용합니다.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;Joseph Lister was asepis's, or sterility's, biggest advocate, to a very very skeptical bunch of surgeons. &lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;Joseph Lister는 대부분의 외과의들의 냉소에도 불구하고 무균술을 대단히 옹호했습니다.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;But eventually they did come around. &lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;결국 그들이 옳다는 것이 알려졌지요.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;The Mayo brothers came out to visit Lister in Europe. And they came back to their American clinic and they said they had learned it was as important to wash your hands before doing surgery as it was to wash up afterwards. &lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;Mayo형재는 Lister를 만나러 유럽으로 왔습니다. 그리고 미국으로 돌아가 그들의 병원에서 그들이 배운 ‘수술 후에 의사가 손을 씻는 것 만큼 수술 전에 의사의 손을 씻는 것이 중요하다’는 것을 전파합니다. &lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;Something so simple. And yet, operative mortality dropped profoundly.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;매우 간단한 것이지요. 그리고 수술사망률은 급격히 떨어졌습니다.&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;-------------------------------------------------------------------------------------&lt;br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;&lt;/span&gt;여기까지 &lt;span class="Apple-style-span" style="font-family: dotum, AppleGothic, Arial, Tahoma, Verdana, sans-serif; line-height: 18px; color: rgb(150, 137, 115); font-weight: bold; "&gt;&lt;span class="fn nickname" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; "&gt;&lt;a href="http://mandoo.textcube.com/" onclick="return openLinkInNewWindow(this)" class="url" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; color: rgb(121, 111, 95); text-decoration: none; "&gt;만두사랑&lt;/a&gt;&lt;span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-weight: normal; line-height: 16px; "&gt;님이 번역해 주셨습니다. 제가 느꼈던 발표자의 어조나 말투와 비슷하게 번역하셨군요^^ 조금 더 구어체에 가깝게 번역하시면 바로 검수받아도 되겠다능;;; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(351000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;These surgeries were actually now being effective.&lt;/a&gt;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(354000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;With the patient insensitive to pain,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(358000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;and a sterile operating field &lt;/a&gt;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(361000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;all bets were off, the sky was the limit.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(365000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;You could now start doing surgery everywhere,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(370000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;on the gut, on the liver,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(373000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;on the heart, on the brain.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(375000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Transplantation: you could take an organ out of one person,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(377000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;you could put it in another person, and it would work.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(380000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Surgeons didn't have a problem with respectability anymore.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(383000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;They had become gods.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(386000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;The era of the "big surgeon, big incision" had arrived.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(391000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;But at quite a cost.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(394000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Because they are saving lives,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(396000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;but not necessarily quality of life.&lt;/a&gt;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(400000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Because healthy people don't usually need surgery.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(403000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And unhealthy people have a very hard time recovering from a cut like that.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(408000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;The question had to be asked,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(410000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;"Well, can we do these same surgeries&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(413000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;but through little incisions?"&lt;/a&gt;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(417000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Laparoscopy is doing this kind of surgery.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(420000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Surgery with long instruments, through small incisions.&lt;/a&gt;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(423000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And it really changed the landscape of surgery.&lt;/a&gt;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(427000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Some of the tools for this had been around for a hundred years.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(431000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;But it had only been used as a diagnostic technique&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(433000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;until the 1980s,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(435000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;when there was changes in camera technologies and things like that,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(438000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;that allowed this to be done for real operations.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(443000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;So what you see -- this is now the first surgical image --&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(445000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;as we're coming down the tube, this is a new entry into the body.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(449000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;It looks very different from what you're expecting surgery to look like.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(452000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;We bring instruments in,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(454000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;from two separate cuts in the side,&lt;/a&gt;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(456000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;and then you can start manipulating tissue.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(460000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Within 10 years of the first gallbladder surgeries&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(463000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;being done laparoscopically,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(466000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;a majority of gallbladder surgeries &lt;/a&gt;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(468000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;were being done laparoscopically.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(471000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Truly a pretty big revolution.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(476000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;But there were casualties of this revolution.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(480000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;These techniques were a lot harder to learn&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(482000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;than people had anticipated.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(484000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;The learning curve was very long.&lt;/a&gt;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(486000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And during that learning curve the complications went quite a bit higher.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(490000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Surgeons had to give up their 3D vision.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(492000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;They had to give up their wrists.&lt;/a&gt;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(494000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;They had to give up intuitive motion in the instruments.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(499000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;This surgeon has over 3,000 hours of laparoscopic experience.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(505000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Now this is a particularly frustrating placement of the needle.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(510000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;But this is hard.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(512000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And one of the reasons why it is so hard&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(515000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;is because the external ergonomics are terrible.&lt;/a&gt;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(519000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;You've got these long instruments, and you're working off your center line.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(523000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And the instruments are essentially working backwards.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(528000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;So what you need to do, to take the capability of your hand,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(531000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;and put it on the other side of that small incision,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(534000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;is you need to put a wrist on that instrument.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(539000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And so -- I get to talk about robots --&lt;/a&gt;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(541000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;the da Vinci robot&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(543000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;put just that wrist on the other side of that incision.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(547000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And so here you're seeing the operation of this wrist.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(550000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And now, in contrast to the laparoscopy,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(553000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;you can precisely place the needle in your instruments,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(556000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;and you can pass it all the way through&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(559000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;and follow it in a trajectory.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(561000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And the reason why this becomes so much easier&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(563000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;is, you can see on the bottom,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(566000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;the hands are making the motions,&lt;/a&gt;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(569000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;and the instruments are following those motions exactly.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(573000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Now, what you put between those instruments and those hands,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(577000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;is a large, fairly complicated robot.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(579000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;The surgeon is sitting at a console,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(581000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;and controlling the robot with these controllers.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(585000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And the robot is moving these instruments around,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(588000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;and powering them, down inside the body.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(591000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;You have a 3D camera, so you get a 3D view.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(594000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And since this was introduced in 1999&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(598000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;a lot of these robots have been out&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(600000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;and being used for surgical procedures like a prostatectomy.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(604000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Which is, a prostate deep in the pelvis,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(607000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;and it requires fine dissection&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(609000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;and delicate manipulation&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(611000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;to be able to get a good surgical outcome.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(614000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;You can also sew bypass vessels onto a beating heart&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(619000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;without cracking the chest.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(622000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;This is all done in between the ribs.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(624000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And you can go inside the heart itself&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(627000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;and repair the valves from the inside.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(631000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;You've got these technologies -- thank you --&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(634000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;(Applause) &lt;/a&gt;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(637000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And so you might say, "Wow this is really cool!&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(639000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;So, smartypants, why isn't all surgery being done this way?"&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(642000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And there are some reasons, some good reasons.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(645000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And cost is one of them.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(647000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;I talked about the large, complicated robot.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(649000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;With all its bells and whistles, one of those robots &lt;/a&gt;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(652000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;will cost you about as much as a solid gold surgeon.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(655000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;More useful than a solid gold surgeon,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(657000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;but, still, it's a fairly big capital investment.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(661000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;But once you've got it, your procedure costs do come down.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(667000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;But there are other barriers.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(669000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;So something like a prostatectomy,&lt;/a&gt;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(672000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;the prostate is small, and it's in one spot.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(674000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And you can set your robot up very precisely&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(677000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;to work in that one spot.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(679000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And so it's perfect for something like that.&lt;/a&gt;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(681000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And in fact if you, or anyone you know,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(683000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;had their prostate taken out in the last couple of years,&lt;/a&gt;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(685000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;chances are it was done with one of these systems.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(689000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;But if you need to reach more places than just one,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(693000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;you need to move the robot.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(695000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And you need to put some new incisions in there.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(697000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And you need to re-set it up.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(700000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And you need to add some more ports, and more.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(704000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And the problem is it gets time consuming, and cumbersome.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(707000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And for that reason there are many surgeries&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(709000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;that just aren't being done with the da Vinci.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(713000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;So we had to ask the question, "Well how do we fix that?"&lt;/a&gt;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(718000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;What if we could change it so that we didn't have to re-set up&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(722000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;each time we wanted to move somewhere different?&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(724000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;What if we could bring all the instruments &lt;/a&gt;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(726000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;in together in one place?&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(728000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;How would that change the capabilities of the surgeon?&lt;/a&gt;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(732000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And how would that change the experience for the patient?&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(736000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Now, to do that,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(738000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;we need to be able to bring a camera,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(741000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;and instruments, in together through one small tube,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(745000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;like that tube you saw in the laparoscopy video.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(748000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Or, not so coincidentally, like a tube like this.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(754000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;So what's going to come out of that tube&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(756000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;is the debut of this new technology,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(759000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;this new robot that is going to be able to reach anywhere.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(764000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Ready? So here it comes.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(768000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;This is the camera, and three instruments.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(771000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And as you see it come out,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(773000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;in order to actually be able to do anything useful,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(775000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;it can't all stay clustered up like this.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(778000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;It has to be able to come off of the center line&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(781000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;and then be able to work back toward that center line.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(785000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;He's a cheeky little devil.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(788000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;But what this lets you do&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(790000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;is gives you that all-important traction,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(792000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;and counter traction,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(794000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;so that you can dissect, so that you can sew,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(796000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;so that you can do all the things that you need to do,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(798000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;all the surgical tasks.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(800000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;But it's all coming in through one incision.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(804000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;It's not so simple.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(807000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;But it's worth it for the freedom that this gives us&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(810000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;as we're going around.&lt;/a&gt;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(812000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;For the patient, however,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(816000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;it's transparent. This is all they're going to see.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(822000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;It's very exciting to think where we get to go with this.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(826000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;We get to write the script of the next revolution in surgery.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(831000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;As we take these capabilities, and we get to go to the next places,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(835000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;we get to decide what our new surgeries are going to be.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(839000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And I think to really get the rest of the way&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(841000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;in that revolution,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(843000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;we need to not just take our hands in in new ways,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(846000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;we also need to take our eyes in in new ways.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(850000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;We need to see beyond the surface.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(852000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;We need to be able to guide what we're cutting&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(855000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;in a much better way.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(860000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;This is a cancer surgery.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(862000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;One of the problems with this,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(864000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;even for surgeons who've been looking at this a lot,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(866000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;is you can't see the cancer,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(869000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;especially when it's hidden below the surface.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(872000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And so what we're starting to do&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(874000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;is we're starting to inject specially designed markers&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(878000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;into the bloodstream that will target the cancer.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(881000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;It will go, bind to the cancer.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(884000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And we can make those markers glow.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(887000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And we can take special cameras,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(889000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;and we can look at it.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(892000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Now we know where we need to cut,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(894000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;even when it's below the surface.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(897000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;We can take these markers and we can inject them in a tumor site.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(901000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And we can follow where they flow out from that tumor site,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(905000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;so we can see the first places where that cancer might travel.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(911000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;We can inject these dyes into the bloodstream,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(914000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;so that when we sew on a new vessel&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(917000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;and we bypass a blockage on the heart,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(919000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;we can see if we actually made the connection,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(922000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;before we close that patient back up again.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(925000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Something that we haven't been able to do,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(927000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;without radiation, before.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(930000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;We can light up tumors&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(933000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;like this kidney tumor&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(935000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;so that you can exactly see where the boundary is&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(938000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;between the kidney tumor, and the kidney you want to leave behind.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(942000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Or the liver tumor, and the liver you want to leave behind.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(946000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And we don't even need to confine ourselves&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(949000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;to this macro vision.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(952000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;We have flexible microscopic probes&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(954000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;that we can bring down into the body.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(957000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And we can look at cells directly.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(960000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;I'm looking at nerves here. So these are nerves you see, down on the bottom,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(963000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;and the microscope probe that's being held by the robotic hand, up at the top.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(967000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;So this is all very prototypey at this point.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(970000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;But you care about nerves, if you are a surgical patient.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(973000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Because they let you keep continence,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(976000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;bladder control, and sexual function after surgery.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(980000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;All of which is generally fairly important to the patient.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(986000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;So, with the combination of these technologies&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(990000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;we can reach it all, and we can see it all.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(994000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;We can heal the disease. &lt;/a&gt;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(997000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And we can leave the patient whole and intact&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(1001000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;and functional afterwards.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(1005000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Now, I've talked about the patient&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(1007000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;as if the patient is, somehow, someone abstract&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(1010000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;outside this room.&lt;/a&gt;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(1012000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And that is not the case.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(1015000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Many of you, all of you maybe,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(1018000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;will at some point, or have already, faced a diagnosis of cancer,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(1021000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;or heart disease, or some organ disfuction&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(1024000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;that's going to buy you a date with a surgeon.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(1027000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And when you get to that point --&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(1031000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;I mean, these maladies don't care&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(1034000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;how many books you've written,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(1037000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;how many companies you've started,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(1039000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;that Nobel Prize you have yet to win,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(1041000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;how much time you planned to spend with your children.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(1045000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;These maladies come for us all.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(1048000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And the prospect I'm offering you, of an easier surgery ...&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(1050000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;is that going to make that diagnosis any less terrifying?&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(1055000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;I'm not sure I really even want it to.&lt;/a&gt;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(1059000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Because facing your own mortality&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(1062000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;causes a re-evaluation of priorities,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(1065000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;and a realignment of what your goals are in life, unlike anything else.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(1070000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And I would never want to deprive you of that epiphany.&lt;/a&gt;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(1075000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;What I want instead,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(1078000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;is for you to be whole, intact,&lt;/a&gt;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(1083000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;and functional enough to go out and save the world,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(1088000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;after you've decided you need to do it.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(1091000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And that is my vision for your future.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(1094000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Thank you.&lt;/a&gt;&lt;a href="http://www.ted.com/talks/lang/eng/catherine_mohr_surgery_s_past_present_and_robotic_future.html#" class="transcriptLink" onclick="seekVideo(1096000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;(Applause)&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;동영상 및 글의 원본은 TED에 저작권이 있으며 CCL을 따릅니다.&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://creativecommons.org/licenses/by-nc-nd/3.0/" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(255, 43, 6); text-decoration: underline; outline-style: none; outline-width: initial; outline-color: initial; "&gt;CC license "Attribution -- NonCommercial -- NonDerivative."&lt;/a&gt;&amp;nbsp;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;2009년 9월 13일 스크랩.&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;2009년 9월 15일 만두사랑님이 앞부분을 상당한 수준으로 초벌번역.&lt;/p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5250089427601463004-285327935794776383?l=banya-textcube.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://banya-textcube.blogspot.com/feeds/285327935794776383/comments/default' title='댓글'/><link rel='replies' type='text/html' href='http://banya-textcube.blogspot.com/2009/09/catherine-mohr-surgerys-past-present.html#comment-form' title='22개의 덧글'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/5250089427601463004/posts/default/285327935794776383'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/5250089427601463004/posts/default/285327935794776383'/><link rel='alternate' type='text/html' href='http://banya-textcube.blogspot.com/2009/09/catherine-mohr-surgerys-past-present.html' title='Catherine Mohr: Surgery&apos;s past, present and robotic future'/><author><name>mahabanya</name><uri>http://www.blogger.com/profile/05513195199864252549</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://4.bp.blogspot.com/_U3bednOu2uw/TRWHrHH0T8I/AAAAAAAAdCk/b4NT1HNd3ug/S220/me.jpg'/></author><thr:total>22</thr:total></entry><entry><id>tag:blogger.com,1999:blog-5250089427601463004.post-3854863673085745790</id><published>2009-09-15T22:01:00.000+09:00</published><updated>2010-12-21T01:32:19.708+09:00</updated><title type='text'>Talks Dan Pink on the surprising science of motivation</title><content type='html'>&lt;div&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html"&gt;http://www.ted.com/talks/dan_pink_on_motivation.html&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;div style="text-align: center; clear: both;"&gt;&lt;object width="446" height="326"&gt;&lt;param name="movie" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf"&gt;&lt;/param&gt;&lt;param name="allowFullScreen" value="true" /&gt;&lt;param name="wmode" value="transparent"&gt;&lt;/param&gt;&lt;param name="bgColor" value="#ffffff"&gt;&lt;/param&gt; &lt;param name="flashvars" value="vu=http://video.ted.com/talks/dynamic/DanielPink_2009G-medium.flv&amp;amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/DanielPink-2009G.embed_thumbnail.jpg&amp;amp;vw=432&amp;amp;vh=240&amp;amp;ap=0&amp;amp;ti=618&amp;amp;introDuration=16500&amp;amp;adDuration=4000&amp;amp;postAdDuration=2000&amp;amp;adKeys=talk=dan_pink_on_motivation;year=2009;theme=not_business_as_usual;theme=new_on_ted_com;theme=speaking_at_tedglobal2009;theme=the_creative_spark;event=TEDGlobal+2009;" /&gt;&lt;embed src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" pluginspace="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" wmode="transparent" bgColor="#ffffff" width="446" height="326" allowFullScreen="true" flashvars="vu=http://video.ted.com/talks/dynamic/DanielPink_2009G-medium.flv&amp;amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/DanielPink-2009G.embed_thumbnail.jpg&amp;amp;vw=432&amp;amp;vh=240&amp;amp;ap=0&amp;amp;ti=618&amp;amp;introDuration=16500&amp;amp;adDuration=4000&amp;amp;postAdDuration=2000&amp;amp;adKeys=talk=dan_pink_on_motivation;year=2009;theme=not_business_as_usual;theme=new_on_ted_com;theme=speaking_at_tedglobal2009;theme=the_creative_spark;event=TEDGlobal+2009;"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;/div&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-family: arial, helvetica, sans-serif; font-size: 10px; line-height: normal; "&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(0); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;I need to make a confession at the outset here.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(4000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;A little over 20 years ago&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(7000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;I did something that I regret,&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(9000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;something that I'm not particularly proud of,&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(13000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;something that, in many ways, I wish no one would ever know,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(16000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;but here I feel kind of obliged to reveal.&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(20000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;(Laughter)&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(22000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Late 1980s,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(24000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;in a moment of youthful indiscretion,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(27000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;I went to law school.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(29000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;(Laughter)&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(33000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Now, in America law is a professional degree.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(36000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;You get your university degree. Then you go on to law school.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(38000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And when I got to law school,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(41000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;I didn't do very well.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(43000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;To put it mildly, I didn't do very well.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(45000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;I, in fact, graduated in the part of my law school class&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(48000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;that made the top 90 percent possible.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(52000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;(Laughter)&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(56000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Thank you.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(59000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;I never practiced law a day in my life.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(62000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;I pretty much wasn't allowed to.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(64000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;(Laughter)&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(67000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;But today, against my better judgement,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(70000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;against the advice of my own wife,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(73000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;I want to try to dust off some of those legal skills,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(77000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;what's left of those legal skills.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(79000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;I don't want to tell you a story.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(82000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;I want to make a case.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(84000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;I want to make a hard-headed, evidence-based,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(88000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;dare I say lawyerly case,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(91000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;for rethinking how we run our businesses.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(95000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;So, ladies and gentlemen of the jury, take a look at this.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(99000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;This is called the candle problem.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(101000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Some of you might have seen this before.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(103000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;It's created in 1945&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(105000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;by a psychologist named Karl Duncker.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(107000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Karl Duncker created this experiment&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(109000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;that is used in a whole variety of experiments in behavioral science.&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(112000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And here's how it works. Suppose I'm the experimenter.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(115000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;I bring you into a room. I give you a candle,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(119000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;some thumbtacks and some matches.&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(121000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And I say to you, "Your job&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(123000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;is to attach the candle to the wall&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(125000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;so the wax doesn't drip onto the table." Now what would you do?&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(129000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Now many people begin trying to thumbtack the candle to the wall.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(133000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Doesn't work.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(135000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Somebody, some people, and I saw somebody&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(137000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;kind of make the motion over here.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(139000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Some people have a great idea where they&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(141000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;light the match, melt the side of the candle, try to adhere it to the wall.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(145000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;It's an awesome idea. Doesn't work.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(148000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And eventually, after five or 10 minutes,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(151000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Most people figure out the solution,&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(153000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Which you can see here.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(155000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;The key to to overcome what's called functional fixedness.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(158000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;You look at that box and you see it only as a receptacle for the tacks.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(162000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;But it can also have this other function,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(164000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;as a platform for the candle. The candle problem.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(168000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Now I want to tell you about an experiment&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(170000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;using the candle problem,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(172000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;done by a scientist named Sam Glucksberg,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(174000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;who is now at Princeton University in the U.S.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(176000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;This shows the power of incentives.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(180000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Here's what he did. He gathered his participants.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(182000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And he said, "I'm going to time you. How quickly you can solve this problem?"&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(185000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;To one group he said,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(187000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;I'm going to time you to establish norms,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(190000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;averages for how long it typically takes&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(192000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;someone to solve this sort of problem.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(194000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;To the second group he offered rewards.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(197000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;He said, "If you're in the top 25 percent of the fastest times&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(201000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;you get five dollars.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(204000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;If you're the fastest of everyone we're testing here today&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(207000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;you get 20 dollars."&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(209000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Now this is several years ago, adjusted for inflation.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(212000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;It's a decent sum of money for a few minutes of work.&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(214000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;It's a nice motivator.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(216000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Question: How much faster&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(219000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;did this group solve the problem?&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(221000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Answer: It took them, on average,&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(224000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;three and a half minutes longer.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(228000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Three and a half minutes longer. Now this makes no sense right?&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(231000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;I mean, I'm an American. I believe in free markets.&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(234000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;That's not how it's supposed to work. Right?&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(237000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;(Laughter)&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(238000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;If you want people to perform better,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(240000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;you reward them. Right?&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(242000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Bonuses, commissions, their own reality show.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(245000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Incentivize them. That's how business works.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(249000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;But that's not happening here.&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(251000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;You've got an incentive designed to&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(253000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;sharpen thinking and accelerate creativity.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(257000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And it does just the opposite.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(259000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;It dulls thinking and blocks creativity.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(262000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And what's interesting about this experiment is that it's not an aberration.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(265000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;This has been replicated over and over&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(268000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;and over again, for nearly 40 years.&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(271000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;These contingent motivators,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(274000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;if you do this, then you get that,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(276000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;work in some circumstances.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(278000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;But for a lot of tasks, they actually either don't work&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(281000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;or, often, they do harm.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(284000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;This is one of the most robust findings&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(288000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;in social science.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(291000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And also one of the most ignored.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(293000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;I spent the last couple of years looking at the science of&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(295000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;human motivation.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(297000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Particularly the dynamics of extrinsic motivators&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(299000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;and intrinsic motivators.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(301000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And I'm telling you, it's not even close.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(303000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;If you look at the science, there is a mismatch&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(305000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;between what science knows and what business does.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(309000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And what's alarming here is that our business operating system --&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(312000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;think of the set of assumptions and protocols beneath our businesses,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(315000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;how we motivate people, how we apply our human resources --&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(320000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;it's built entirely around these extrinsic motivators,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(323000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;around carrots and sticks.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(325000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;That's actually fine for many kinds of 20th century tasks.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(329000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;But for 21st century tasks,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(331000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;that mechanistic, reward-and-punishment approach&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(335000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;doesn't work, often doesn't work, and often does harm.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(339000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Let me show you what I mean.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(341000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;So Glucksberg did another experiment similar to this&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(344000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;where he presented the problem in a slightly different way,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(346000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;like this up here. Okay?&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(349000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Attach the candle to the wall so the wax doesn't drip onto the table.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(351000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Same deal. You: we're timing for norms.&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(354000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;You: we're incentivizing. &lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(357000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;What happened this time?&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(359000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;This time, the incentivized group&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(361000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;kicked the other group's butt.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(365000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Why? Because when the tacks are out of the box&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(369000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;it's pretty easy isn't it?&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(373000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;(Laughter)&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(375000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;If-then rewards work really well&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(378000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;for those sorts of tasks,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(381000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;where there is a simple set of rules and a clear destination&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(383000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;to go to.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(385000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Rewards, by their very nature,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(387000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;narrow our focus, concentrate the mind.&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(389000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;That's why they work in so many cases.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(391000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And so, for tasks like this,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(393000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;a narrow focus, where you just see the goal right there,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(396000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;zoom straight ahead to it,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(398000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;they work really well.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(400000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;But for the real candle problem,&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(402000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;you don't want to be looking like this.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(404000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;The solution is not over here. The solution is on the periphery.&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(406000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;You want to be looking around.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(408000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;That reward actually narrows our focus&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(410000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;and restricts our possibility.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(412000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Let me tell you why this is so important.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(415000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;In western Europe,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(417000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;in many parts of Asia,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(419000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;in North America, in Australia,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(422000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;white collar workers are doing less of&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(424000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;this kind of work,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(426000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;and more of this kind of work.&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(430000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;That routine, rule-based, left brain work,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(433000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;certain kinds of accounting, certain kinds of financial analysis,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(435000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;certain kinds of computer programing,&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(437000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;has become fairly easy to outsource,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(439000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;fairly easy to automate.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(441000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Software can do it faster.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(444000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Low-cost providers around the world can do it cheaper.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(446000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;So what really matters are the more right-brained&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(450000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;creative, conceptual kinds of abilities.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(453000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Think about your own work.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(456000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Think about your own work.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(459000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Are the problems that you face, or even the problems&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(461000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;we've been talking about here,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(463000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;are those kinds of problems -- do they have a clear set of rules,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(465000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;and a single solution? No.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(468000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;The rules are mystifying.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(470000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;The solution, if it exists at all,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(472000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;is surprising and not obvious.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(475000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Everybody in this room&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(477000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;is dealing with their own version&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(480000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;of the candle problem.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(482000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And for candle problems of any kind,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(485000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;in any field,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(487000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;those if-then rewards,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(490000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;the things around which we've built so many of our businesses,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(494000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;don't work.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(496000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Now, I mean it makes me crazy.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(498000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And this is not -- here's the thing.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(500000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;This is not a feeling.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(503000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Okay? I'm a lawyer. I don't believe in feelings.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(506000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;This is not a philosophy.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(510000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;I'm an American. I don't believe in philosophy.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(512000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;(Laughter)&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(515000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;This is a fact.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(518000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Or, as we say in my hometown of Washington D.C.,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(520000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;a true fact.&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(522000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;(Laughter)&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(524000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;(Applause)&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(528000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Let me give you an example of what I mean.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(530000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Let me marshal the evidence here.&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(532000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Because I'm not telling you a story. I'm making a case.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(534000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Ladies and gentlemen of the jury, some evidence:&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(536000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Dan Ariely, one of the great economists of our time,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(539000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;he and three colleagues, did a study of some MIT students.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(543000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;They gave these MIT students a bunch of games.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(546000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Games that involved creativity,&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(548000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;and motor skills, and concentration.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(550000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And the offered them, for performance,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(552000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;three levels of rewards.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(554000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Small reward, medium reward, large reward.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(559000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Okay? If you do really well you get the large reward, on down.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(563000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;What happened? As long as the task involved only mechanical skill&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(567000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;bonuses worked as they would be expected:&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(569000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;the higher the pay, the better the performance.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(573000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Okay? But one the task called for&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(575000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;even rudimentary cognitive skill,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(579000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;a larger reward led to poorer performance.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(584000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Then they said,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(586000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;"Okay let's see if there's any cultural bias here.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(588000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Lets go to Madurai, India and test this."&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(590000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Standard of living is lower.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(592000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;In Madurai, a reward that is modest in North American standards,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(595000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;is more meaningful there.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(598000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Same deal. A bunch of games, three levels of rewards.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(601000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;What happens?&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(603000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;People offered the medium level of rewards&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(606000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;did no better than people offered the small rewards.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(609000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;But this time, people offered the highest rewards,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(613000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;they did the worst of all.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(617000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;In eight of the nine tasks we examined across three experiments,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(620000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;higher incentives led to worse performance.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(625000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Is this some kind of touchy feely&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(628000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;socialist conspiracy going on here?&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(631000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;No. These are economists from MIT,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(634000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;from Carnegie Mellon, from the University of Chicago.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(637000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And do you know who sponsored this research?&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(639000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;The Federal Reserve Bank of the United States.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(643000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;That's the American experience.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(645000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Let's go across the pond to the London School of Economics.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(648000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;LSE, London School of Economics.&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(651000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Alma mater of 11 Nobel Laureates in economics.&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(654000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Training ground for great economic thinkers&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(657000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;like George Soros, and Friedrich Hayek,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(660000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;and Mick Jagger. (Laughter)&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(662000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Last month, just last month,&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(666000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;economists at LSE looked at 51 studies&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(669000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;of paid for performance plans, inside of companies.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(672000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Here's what the economists there said, "We find that financial incentives&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(675000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;can result in a negative impact on overall performance."&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(681000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;There is a mismatch between what science knows&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(684000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;and what business does.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(686000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And what worries me, as we stand here in the rubble&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(689000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;of the economic collapse, &lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(691000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;is that too many organizations&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(693000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;are making their decisions, &lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(695000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;their policies about talent and people,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(697000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;based on assumptions that are outdated, unexamined,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(703000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;and rooted more in folklore than in science.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(706000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And if we really want to get out of this economic mess,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(709000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;and if we really want high performance on those &lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(711000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;definitional tasks of the 21st century,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(713000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;the solution is not to do more of the wrong things.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(719000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;To entice people with a sweeter carrot,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(722000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;or threaten them with a sharper stick.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(724000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;We need a whole new approach.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(726000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And the good news about all of this is that the scientists &lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(728000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;who've been studying motivation have given us this new approach.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(731000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;It's an approach built much more around intrinsic motivation.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(734000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Around the desire to do things because they matter,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(736000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;because we like it, because they're interesting,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(738000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;because they are part of something important.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(740000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And to my mind, that new operating system for our businesses&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(744000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;revolves around three elements:&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(746000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;autonomy, mastery and purpose.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(749000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Autonomy, the urge to direct our own lives.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(752000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Mastery, the desire to get better and better at something that matters.&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(756000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Purpose, the yearning to do what we do&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(759000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;in the service of something larger than ourselves.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(762000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;These are the building blocks of an entirely new operating system&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(765000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;for our businesses.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(767000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;I want to talk today only about autonomy.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(771000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;The 20th century came up with this idea of management.&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(774000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Management did not emanate from nature.&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(776000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Management is like -- it's not a tree.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(778000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;It's a television set.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(780000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Okay? Somebody invented it.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(782000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And it doesn't mean it's going to work forever.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(784000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Management is great.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(786000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Traditional notions of management are great&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(788000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;if you want compliance.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(790000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;But if you want engagement, self-direction works better.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(793000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Let me give you some examples of some kind of radical&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(795000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;notions of self direction.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(797000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;What this means -- you don't see a lot of it,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(800000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;but you see the first stirrings of something really interesting going on.&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(803000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Because what it means is paying people adequately&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(805000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;and fairly, absolutely.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(807000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Getting the issue of money off the table.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(809000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And then giving people lots of autonomy.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(811000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Let me give you some examples.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(813000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;How many of you have heard of the company Atlassian?&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(817000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;It looks like less than half.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(819000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;(Laughter)&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(821000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Atlassian is an Australian software company.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(825000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And they do something incredibly cool.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(827000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;A few times a year they tell their engineers,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(829000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;"Go for the next 24 hours and work on anything you want,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(833000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;as long as it's not part of your regular job.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(835000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Work on anything you want."&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(837000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;So that engineers use this time to come up with&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(839000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;a cool patchwork of code, come up with an elegant hack.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(842000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Then they present all of the stuff that they've developed&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(845000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;to their teammates, to the rest of the company,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(848000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;in this wild and wooly all hands meeting&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(850000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;at the end of the day.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(852000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And then, being Australians, everybody has a beer.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(854000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;They call them FedEx Days.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(857000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Why? Because you have to deliver something overnight.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(863000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;It's pretty. It's not bad. It's a huge trademark violation.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(865000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;But it's pretty clever.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(867000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;(Laughter)&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(868000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;That one day of intense autonomy &lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(870000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;has produced a whole array of software fixes&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(872000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;that might never have existed.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(874000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And it's worked so well that Atlassian has taken it to the next level&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(876000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;with 20 Percent Time.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(878000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Done, famously, at Google.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(880000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Where engineers can work, spend 20 percent of their time&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(882000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;working on anything they want.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(884000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;They have autonomy over their time,&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(886000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;their task, their team, their technique.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(888000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Okay? Radical amounts of autonomy,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(890000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And at Google, as many of you know,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(894000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;about half of the new products in a typical year&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(896000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;are birthed during that 20 Percent Time.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(899000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Things like Gmail, Orkut, Google News.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(902000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Let me give you an even more radical example of it.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(905000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Something called the Results Only Work Environment.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(907000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;The ROWE. &lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(909000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Created by two American consultants, in place&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(911000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;in place at about a dozen companies around North America.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(913000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;In a ROWE people don't have schedules.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(917000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;They show up when they want.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(919000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;They don't have to be in the office at a certain time,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(921000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;or any time.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(923000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;They just have to get their work done.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(925000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;How they do it, when they do it,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(927000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;where they do it, is totally up to them.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(930000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Meetings in these kinds of environments are optional.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(934000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;What happens?&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(936000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Almost across the board, productivity goes up,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(939000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;worker engagement goes up,&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(942000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;worker satisfaction goes up, turnover goes down.&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(945000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Autonomy, mastery and purpose,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(947000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;These are the building blocks of a new way of doing things.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(949000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Now some of you might look at this and say,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(952000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;"Hmm, that sounds nice. But it's Utopian."&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(955000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And I say, "Nope. I have proof."&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(960000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;The mid 1990s, Microsoft started&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(962000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;an encyclopedia called Encarta.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(964000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;They had deployed all the right incentives.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(966000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;All the right incentives. They paid professionals to&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(969000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;write and edit thousands of articles.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(971000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Well compensated managers oversaw the whole thing&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(973000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;to make sure it came in on budget and on time.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(978000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;A few years later another encyclopedia got started.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(980000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Different model, right?&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(983000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Do it for fun. No one gets paid a cent, or a Euro or a Yen.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(987000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Do it because you like to do it.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(990000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Now if you had, just 10 years ago,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(993000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;if you had gone to an economist, anywhere,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(995000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And said, "Hey, I've got these two different models for creating an encyclopedia.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(999000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;If they went head to head, who would win?"&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(1002000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;10 years ago you could not have found a single sober economist anywhere&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(1006000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;on planet Earth,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(1008000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;who would have predicted the Wikipedia model.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(1010000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;This is the titanic battle between these two approaches.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(1013000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;This is the Ali-Frazier of motivation. Right?&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(1016000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;This is the Thrilla' in Manila.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(1018000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Alright? Intrinsic motivators versus extrinsic motivators.&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(1021000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Autonomy, mastery and purpose,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(1023000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;versus carrot and sticks. And who wins?&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(1025000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Intrinsic motivation, autonomy, mastery and purpose,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(1028000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;in a knockout. Let me wrap up.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(1032000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;There is a mismatch between what science knows and what business does.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(1035000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And here is what science knows.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(1037000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;One: Those 20th century rewards,&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(1039000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;those motivators we think are the natural part of business,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(1042000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;do work, but only in a surprisingly narrow band of circumstances.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(1046000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Two: Those if-then rewards often destroy creativity.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(1050000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Three: The secret to high performance&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(1052000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;isn't rewards and punishments,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(1054000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;but that unseen intrinsic drive.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(1056000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;The drive to do things for their own sake.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(1059000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;The drive to do things cause they matter.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(1061000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And here's the best part. Here's the best part.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(1063000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;We already know this. The science confirms what we know in our hearts.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(1066000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;So, if we repair this mismatch&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(1069000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;between what science knows and what business does,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(1071000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;If we bring our motivation, notions of motivation&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(1074000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;into the 21st century,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(1076000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;if we get past this lazy, dangerous, ideology&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(1080000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;of carrots and sticks,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(1082000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;we can strengthen our businesses,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(1085000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;we can solve a lot of those candle problems,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(1088000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;and maybe, maybe, maybe&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(1092000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;we can change the world.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(1094000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;I rest my case.&lt;/a&gt;&lt;a href="http://www.ted.com/talks/dan_pink_on_motivation.html#" class="transcriptLink" onclick="seekVideo(1096000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;(Applause)&lt;/a&gt;&lt;/p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-family: arial, helvetica, sans-serif; "&gt;&lt;a href="http://creativecommons.org/licenses/by-nc-nd/3.0/" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(255, 43, 6); text-decoration: underline; outline-style: none; outline-width: initial; outline-color: initial; "&gt;the CC license "Attribution -- NonCommercial -- NonDerivative."&lt;/a&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5250089427601463004-3854863673085745790?l=banya-textcube.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://banya-textcube.blogspot.com/feeds/3854863673085745790/comments/default' title='댓글'/><link rel='replies' type='text/html' href='http://banya-textcube.blogspot.com/2009/09/talks-dan-pink-on-surprising-science-of.html#comment-form' title='0개의 덧글'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/5250089427601463004/posts/default/3854863673085745790'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/5250089427601463004/posts/default/3854863673085745790'/><link rel='alternate' type='text/html' href='http://banya-textcube.blogspot.com/2009/09/talks-dan-pink-on-surprising-science-of.html' title='Talks Dan Pink on the surprising science of motivation'/><author><name>mahabanya</name><uri>http://www.blogger.com/profile/05513195199864252549</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://4.bp.blogspot.com/_U3bednOu2uw/TRWHrHH0T8I/AAAAAAAAdCk/b4NT1HNd3ug/S220/me.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-5250089427601463004.post-3838605568125401602</id><published>2009-09-13T11:03:00.000+09:00</published><updated>2010-12-21T01:32:13.653+09:00</updated><title type='text'>Talks Eric Giler demos wireless electricity</title><content type='html'>&lt;span class="Apple-style-span" style="font-family: arial, helvetica, sans-serif; font-size: 10px; line-height: normal; "&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html"&gt;http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html&lt;/a&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;div style="text-align: center; clear: both;"&gt;&lt;object width="446" height="326"&gt;&lt;param name="movie" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf"&gt;&lt;/param&gt;&lt;param name="allowFullScreen" value="true" /&gt;&lt;param name="wmode" value="transparent"&gt;&lt;/param&gt;&lt;param name="bgColor" value="#ffffff"&gt;&lt;/param&gt; 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margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(0); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: rgb(210, 209, 208); background-position: initial initial; "&gt;Early visions of wireless power&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(4000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;actually were thought of by Nikola Tesla&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(7000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;basically about 100 years ago.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(9000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;The thought that&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(11000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;you wouldn't want to transfer electric power wirelessly,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(14000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;no one ever thought of that.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(16000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;They thought, "Who would use it if you didn't?"&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(18000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And so, in fact, he actually set about&lt;/a&gt;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(21000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;doing a variety of things.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(23000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Built the Tesla coil. This tower was built&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(25000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;on Long Island back at the beginning of the 1900s.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(29000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And the idea was, it was supposed to be able to transfer power&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(31000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;anywhere on earth.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(33000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;We'll never know if this stuff worked. Actually I think the&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(35000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Federal Bureau of Investigation&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(37000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;took it down for security purposes,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(39000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;sometime in the early 1900s.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(42000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;But the one thing that did come out of electricity&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(44000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;is that we love this stuff so much.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(46000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;I mean think about how much we love this.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(48000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;If you just walk outside, there are trillions of dollars&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(52000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;that have been invested in infrastructure around the world,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(54000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;putting up wires, to get power from where it's created&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(57000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;to where it's used.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(59000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;The other thing is, we love batteries.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(62000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And for those of us that have an environmental element to us&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(66000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;there is something like 40 billion&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(68000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;disposable batteries built every year.&lt;/a&gt;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(70000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;For power that generally speaking,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(72000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;is used within a few inches or a few feet&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(75000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;of where there is very inexpensive power.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(77000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;So before I sort of got here,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(80000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;I thought, "You know, I am from North America.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(82000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;We do have a little bit of a reputation in the United States."&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(85000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;So I thought I'd better look it up first.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(87000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;So definition number six is the North American &lt;/a&gt;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(90000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;definition of the word suck.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(93000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Wires suck, they really do.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(95000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Think about it. Whether that's you in that picture&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(98000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;or something under your desk.&lt;/a&gt;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(100000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;The other thing is, batteries suck too.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(103000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And they really really do.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(105000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Do you ever wonder what happens to this stuff?&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(107000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;40 billion of these things built.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(109000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;This is what happens.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(111000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;They fall apart, they disintegrate,&lt;/a&gt;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(113000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;and they end up here.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(115000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;So when you talk about expensive power&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(118000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;the cost per kilowatt hour&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(122000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;to supply battery power to something&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(124000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;is on the order of two to three hundred pounds.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(127000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Think about that.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(129000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;The most expensive grid power in the world&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(131000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;is thousandths of that.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(134000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;So fortunately, one of the other definitions&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(137000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;of suck that was in there, it does create a vacuum.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(140000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And nature really does abhor a vacuum.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(143000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;What happened back a few years ago&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(145000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;was a group of theoretical physicists at MIT&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(149000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;actually came up with this concept of transferring power over distance.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(153000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Basically they were able to light a 60 watt lightbulb&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(157000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;at a distance of about two meters.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(159000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;They took, it got about 50 percent of the efficiency.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(162000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;By the way that's still a couple thousand times &lt;/a&gt;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(164000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;more efficient than a battery would be, to do the same thing.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(167000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;But were able to light that,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(169000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;and do it very successfully. &lt;/a&gt;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(171000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;This was actually the experiment. So you can see&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(173000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;the coils were somewhat larger.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(176000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;The lightbulb was a fairly simple task, from their standpoint.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(179000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;This all came from a professor&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(182000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;waking up at night to the third night in a row&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(184000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;that his wife's cellphone was beeping&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(186000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;because it was running out of battery power.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(189000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And he was thinking, "With all the electricity that's out there in the walls,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(193000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;why couldn't some of that just come into the phone so I could get some sleep?"&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(196000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And he actually came up with this concept&lt;/a&gt;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(198000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;of resonant energy transfer.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(200000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;But inside a standard transformer are two coils of wire.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(204000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And those two coils of wire are really really close to each other,&lt;/a&gt;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(207000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;and actually do transfer power --&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(211000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;magnetically and wirelessly, only over a very short distance.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(214000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;What Dr. Soljacic figured out how to do&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(217000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;was separate the coils in a transformer&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(220000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;to a greater distance than the size of those transformers&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(224000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;using this technology, which is not dissimilar&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(226000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;from the way an opera singer shatters a glass on the other side of the room.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(230000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And it's a resonant phenomena&lt;/a&gt;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(232000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;for which he actually received a MacArthur Fellowship Award,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(235000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;which is nicknamed the Genius Award,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(237000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;last September, for his discovery.&lt;/a&gt;&lt;/p&gt;&lt;p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; font-size: 1.2em; line-height: 1.34em; color: rgb(0, 0, 0); "&gt;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(240000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;So how does it work?&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(242000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;Imagine a coil. For those of you that are engineers,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(245000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;there's a capacitor attached to it too.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(247000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And if you can cause that coil to resonate,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(250000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;what will happen is it will pulse,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(252000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;at alternating current frequencies,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(254000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;at a fairly high frequency, by the way.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(257000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And if you can bring another device&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(261000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;close enough to the source,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(263000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;that will only work at exactly that frequency,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(266000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;you can actually get them to do what's called strongly couple,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(270000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;and transfer magnetic energy between them.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(274000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;And then what you do is, you start out with electricity,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(276000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;turn it into magnetic field, take that magnetic field,&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(278000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "&gt;turn it back into electricity.&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html#" class="transcriptLink" onclick="seekVideo(280000); return false;" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margi
